Paul Mirengoff has an interesting blog tonight on sports viewership, and to my mind it may have implications for the presidential election: NBA playoff viewership falls off the cliff. Viewership of the Western Conference finals--featuring the most famous team with the most famous player--is off 40% from one year ago. And that 40% drop is from a relatively low level to begin.
Mirengoff goes through the numbers, which you can read for yourself if you care to. He concludes:
Conservative America’s divorce from the NBA is a sign, I think, of things to come. Unless corporate America steps back from its embrace of woke leftism, we are going to have to divorce ourselves from large swathes of it. To the extent feasible, we may have to divorce ourselves from many of America’s public schools. And so forth.
Some of these divorces will be painful. The NBA divorce isn’t one of them ...
Mirengoff doesn't argue that this is a politically motivated boycott--in fact he deliberately avoids that judgment. Still, I have to believe that Dem brand and the NBA's new "woke" brand are very much connected in the minds of those former NBA viewers who have divorced from the league. As an indicator of public sentiment, that has to be bad news for the Dems and Biden.